Do you love to know how gadgets work? Create new things and influence the world around you?
Product Design could be the degree for you. Balancing art, technology and science, you will find out how to both adapt to and shape societal needs
Product design is the process of creating a new product to be sold by a business to its customers. It is the efficient and effective generation and development of ideas through a process that leads to new products.
In a systematic approach, product designers conceptualize and evaluate ideas, turning them into tangible products. The product designer's role is to combine art, science, and technology to create new products that other people can use. Their evolving role has been facilitated by digital tools that now allow designers to communicate, visualize, and analyze ideas in a way that would have taken greater manpower in the past.
Product design is sometimes confused with industrial design, and has recently become a broad term inclusive of service, software, and physical product design. Industrial design is concerned with bringing artistic form and usability, usually associated with craft design, together to mass produce goods.
Product designers have a huge influence on the form, function and style of many of the objects we use in our daily lives - everything from kettles to telephones to televisions - as well as creating much more specialist products, such as medical equipment.
Individual designers often focus on a particular area, such as consumer electronics, automotive design or indeed medical equipment, but many of the product designer's skills are transferable between projects and products.
As well as the requisite 3D design abilities, product designers need to have a broad understanding of other important factors such as ergonomics, materials, manufacturing processes, branding, marketing, lifestyles, trends and so on. Much of this is learnt on the job by working to design briefs for different clients, but it is worth gaining as broad a view of manufacturing, technology and consumer markets as possible in order to impress potential employers.