Advertising has been called the greatest art form of the 20th century, and has continued to define much of our culture well into the 21st. With such global influence and spread, studying different ways of understanding advertising can be a rewarding intellectual pursuit in and of itself. You will need to make sure that you have a strong interest in understanding visual, verbal and written texts. Advertising also favours originality and a unique viewpoint, so it's ideal for anyone looking for a creative outlet. Of course, many people study advertising for the financial rewards that working in the industry can ultimately bring. It's still one of the most successful sectors and top graduates can do very well after graduation. As with any course, however, make sure you have the passion and interest to sustain you through your degree, however, rather than simply focusing on what can be gained in your future career.